You can be successful in ticket sales if you stay focused on two things:
1. Understanding your customers, and
2. Knowing how to develop new potential clients.
An account executive uses every tool possible to make these two things happen. A good sales rep needs to be good on the phone, adept at starting and holding a conversation, a skilled listener, and use email well. A good sales rep must be organized, understand how to network, and be able to spot trends and new potential sales opportunities. And now a good sales rep needs to understand social media and the importance of being good at using it.