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Ticketmaster Facebook Feature Enhances Fan Experience and Increases Your Revenue
Special thanks to Chuck Salter, senior writer, Fast Company (www.fastcompany.com).Aside from fan passion, what is the biggest influence on the fan’s decision to buy a ticket? No, it’s not the price,...
View ArticleThe Carrot or the Stick?
How do you motivate your sales staff? Looking for new approaches, I’ve been reading a lot of articles, blogs, and books about motivation. As I’ve looked at the different paths we as managers take to...
View ArticleLeadership in the Face of a Changing Landscape of College Athletics
Coming from a small town in Kansas, my seasons turned with the beginning of Fall Football Practice, then Late Night at Allen Fieldhouse, and the Final Four. I literally grew up with my heroes: Chip...
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Developing Successful Contests
This is the second article in our new Event Presentation category, including recent research on successful contests.It’s amazing for me to see so many contests poorly presented and executed during...
View Article5 Tips for a Successful Sales Campaign
Every sales campaign has thousands of moving parts. Challenges abound to coordinate and communicate with all other interested parties. Have you ever tried explaining everything you do to the PR...
View ArticleEight Simple Steps to Generate ROI on Premium Seats
By Bill Boyce, President, Texas LegendsYou need to know how and why premium seats work because it will help you generate a return on your premium seat investment. We all know that to increase sales we...
View ArticleUsing Internal Messaging to Keep Your Sales Team on the Same Page
In today's world of immediate messaging from every source possible, it is critical that sales people deliver a consistent message to all customers both internally and externally. Our world changes so...
View ArticleInterviews in Fast Forward
Looking through resumes is time consuming, especially with as competitive as the sports industry has become in recent years. Because of that, these candidates are more creative with the ways they are...
View ArticleTicket Sales: Five Reasons You Should Be Good With Social Media
You can be successful in ticket sales if you stay focused on two things:1. Understanding your customers, and 2. Knowing how to develop new potential clients. An account executive uses every tool...
View ArticleTrust in Your Staff to Make a Dent in Your Task List
All too often, we find ourselves getting caught up in the hustle and bustle of our daily activities. Often it seems that the 10 items we had on our task list for the day are not the actual items that...
View ArticleIs Experience a Good Predictor of Sales Performance?
Experience can be an important factor to consider when hiring salespeople. Sometimes experience is used as a measure of other factors that lead to successful sales careers. But, is experience a good...
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Cleveland Indians devote suite to its social media initiative
The Indians Social Suite rewards social media users and establishes new connections with fansAs part of its growing social media focus, the Cleveland Indians are recognizing Twitter followers and...
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How to Amplify Your Sales Using Sports Hospitality (Premium Seats)
More clients should invest in sports hospitality because it is a fun and an effective tool to amplify their sales. What is sports hospitality? Stated simply, sports hospitality refers to premium...
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Listening Leads to BIG Opportunities
When recently structuring what would become the largest deal in the history of the NBA Development League, it is important to focus on the three things that formulated this deal. We would not have...
View ArticleBig Games, Close Scores Lead To More Auto Fatalities For Winning Fans
This research report is courtesy of Stacy Wood, Melayne Morgan McInnes, and David A. Norton and The Journal of Consumer Research.Closely contested major sporting events are followed by a significant...
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